Privacy Policy

Last Updated: May 1, 2023

Welcome to rujufu. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website rujufu.com and use our services, including any related mobile applications (the "Services").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you:

• Register on our website
• Place an order for our educational materials
• Subscribe to our newsletter
• Request customer support
• Participate in promotions or surveys
• Contact us via email, social media, or on our contact forms

The personal information we may collect includes:

• Name
• Email address
• Mailing address
• Phone number
• Billing information (credit card numbers)
• Information about children (age range only, not personally identifiable information)

Information Automatically Collected

We automatically collect certain information when you visit, use, or navigate our website. This information does not reveal your specific identity but may include:

• Device and usage information (IP address, browser and device characteristics, operating system)
• Location information (country, city)
• Pages viewed and time spent on those pages
• Referral sources that led you to our site
• Information collected through cookies, pixel tags, and other tracking technologies

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our Services
• To process and fulfill your orders for educational materials
• To send you order confirmations and updates
• To respond to your inquiries and provide customer support
• To send you marketing and promotional communications (with your consent)
• To improve our website, products, and services
• To analyze how visitors use our website
• To protect our Services and prevent fraud
• To comply with legal obligations

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our website. Cookies are small text files stored on your device that help us provide a better user experience.

The types of cookies we use include:

• Essential cookies: Necessary for the basic functionality of our website
• Functionality cookies: Remember your preferences and settings
• Analytics cookies: Help us understand how visitors interact with our website
• Marketing cookies: Allow us to deliver personalized advertisements

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

4. Third-Party Services

We may use third-party service providers to help us operate our business and administer activities on our behalf, such as sending emails, processing payments, and analyzing website usage. These third parties may have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

These third parties include:

• Payment processors
• Email marketing services
• Website analytics providers
• Customer relationship management tools
• Shipping and fulfillment services

5. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

7. Children's Privacy

Our Services are intended for a general audience and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us so that we can delete the information.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: You may request access to your personal data
• Correction: You may request that we correct inaccurate or incomplete information
• Deletion: You may request that we delete your personal information
• Restriction: You may request that we restrict the processing of your information
• Data portability: You may request to receive your personal information in a structured, commonly used format
• Objection: You may object to our processing of your personal information
• Withdraw consent: You may withdraw your consent at any time (where applicable)

To exercise these rights, please contact us using the details provided in the "Contact Us" section below.

EU and UK Residents

If you are a resident of the European Union or the United Kingdom, you have certain data protection rights under the GDPR and UK GDPR. We will take action on your request within 30 days of receiving it.

California Residents

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA). These include the right to know what personal information we collect, the right to request deletion of your personal information, and the right to opt-out of the sale of your personal information (note that we do not sell personal information).

9. International Data Transfers

Our servers are located in the United Kingdom. If you are accessing our Services from outside the UK, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information, in the UK and other countries.

If you are located in the European Economic Area (EEA), we ensure that any transfer of your personal data outside the EEA is done in accordance with applicable data protection laws, including the use of standard contractual clauses approved by the European Commission.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us