At rujufu, we believe that travel and education go hand in hand. Our mission is to create engaging, accurate, and age-appropriate educational materials that inspire children to explore and understand European cultures, geography, history, and languages.
We aim to make learning about Europe an adventure that sparks curiosity and fosters global citizenship from an early age.
We envision a world where children grow up with a rich understanding of European diversity, heritage, and interconnectedness. Through our carefully crafted educational materials, we hope to contribute to raising a generation of informed, culturally aware, and open-minded global citizens.
rujufu was founded in 2018 by a group of educators, travelers, and parents who shared a passion for European culture and children's education. After noticing a gap in the market for child-friendly, accurate, and engaging educational materials about Europe, we decided to combine our expertise to create resources that would make learning about European countries exciting for young minds.
Starting with just a small collection of country guides, our offerings have now expanded to include interactive maps, cultural activity books, language introduction cards, historical storybooks, and digital resources. Every product we create is developed with input from educational experts and tested with real children to ensure it meets our high standards for engagement and educational value.
Today, our materials are used by families, schools, and educational organizations across the globe, helping thousands of children discover the wonders of Europe through play and exploration.
The passionate educators, designers, and cultural experts behind rujufu
Educational Director
Former primary school teacher with 15 years of experience in developing educational content for children. Emma oversees the educational approach and curriculum alignment of all our materials.
Content Creator
Multilingual travel writer with expertise in European cultures and traditions. Sophie brings authenticity to our materials by incorporating cultural nuances and local perspectives.
Creative Director
Experienced illustrator and designer with a background in children's books. Marco leads our design team, creating engaging visuals that capture children's attention while accurately representing European art styles.
Historical Researcher
History professor specializing in European cultural heritage. Elise ensures the historical accuracy of our materials while making complex historical concepts accessible to young learners.
Product Development Manager
Former educator with expertise in educational technology. David works with our team to transform educational concepts into engaging physical and digital products for children.
We are committed to representing European cultures with accuracy and respect, avoiding stereotypes and highlighting authentic traditions.
Our materials are carefully designed to match children's developmental stages, making complex concepts accessible without oversimplification.
We believe that learning happens best through engagement and enjoyment, so our materials incorporate games, activities, and storytelling.
Our materials represent the diversity of European peoples and cultures, ensuring that all children can see themselves reflected in our content.
We collaborate with these respected organizations to ensure the quality and reach of our educational materials
European Educational Association
International Children's Museum Network
Global Cultural Learning Initiative
Young Travelers Foundation